Just Because Cards are simply an assortment of ecards that don’t fit within the traditional bounds of The Greeting Card, which is generally considered a useful social gesture to express polite regard. The problem with Just Because Cards is that you will rarely have incentive to send them to anyone and, upon receipt, the recipient is likely to assume you are merely bored at work or otherwise have too much time on your hands. Further, and perhaps most distressingly, our ‘Just Because’ Cards are a container category for several species of completely cool but impractical ecards.